Entrepreneur First

Humanising a complex offer with Entrepreneur First.

BRIEF

Tell real, relatable stories of EF alumni
Create multiple content formats for various stages of the funnel
Grow LinkedIn as a community engagement channel
Create scalable content formats for use across territories.

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Entrepreneur First is the world’s leading Talent Investor. They gather the most talented engineers, scientists and technologists in the world, pay them to find a co-founder, and then invest in the resulting deep-tech company. Their offering is unique, complex and global, with offices in various cities across Europe and Asia.

Woolly Mammoth has been working with EF for over a year, helping to build and execute their media content strategy from scratch. We’ve worked on multiple video and audio projects, all designed to build EF’s global brand ambitions and move prospects into and through their funnel.

I've worked with Will for over a year now, and he has always been professional, creative and collaborative. Will has gone a long way to defining the aesthetic of our customer-facing brand. More than that though, he really understands our business and our customers' motivations.

Naph Torrance
‍Marketing Lead @ EF

outcomes

1.5 million minutes watched on YouTube in 2018

Up from 47k in 2017, an increase of 3,091%

500k organic impressions on LinkedIn in 2018

Native videos have produced 5-20x more organic impressions than any other content format. LinkedIn page followers increased 400% in one year, and follower growth continues to increase month-on-month. All with zero ad spend.

100+ videos

From alumni stories to thought leadership, short ’snackable’ content to in-depth podcasts and event recordings, we made hundreds of videos use for external marketing and brand building as well as internal communications and sales materials.

Brand new aesthetic

The quality, look and feel of our video and photographic content has become EF's default brand aesthetic, and was incorporated into a major rebrand in 2018.

Audience Insights

Uploading native video content to LinkedIn consistently has generated unique demographic and behavioural insights into EF’s online audience, which in turn has fed content and recruitment strategies.

Multi-media customer journey

EF is a complex offer with a lengthy consideration phase. Our video and podcast content was designed to isolate key questions and queries, moving prospects down the funnel faster and more efficiently.

Work